Overland Junction is a brand communications agency that works exclusively in the international adventure motorcycling sector.
We help businesses create and develop competitive brands, and empower their digital and real-world marketing capabilities.
In a nutshell, we help our clients sell more, in more places, more profitably.
Selling a product or service in a competitive market is a bit like riding through soft sand. You need momentum to make it through.
In the case of marketing, that comes from the equity in your brand and its cyclical influence on customer acquisition and retention.
First there has to be awareness of your brand and understanding of what it represents. This leads to interest, trust, and eventually testing.
If the product or service fulfils the customer’s expectations then belief in the brand is established, which encourages affinity, loyalty, and – most importantly – brand advocacy.
Brand advocacy generates more awareness and the cycle continues, growing in strength and expanding its reach with every revolution.
That’s brand momentum. Nurturing it lies at the heart of what we do.
Iain Harper has more than 20 years’ experience as a marketing professional working across a diverse mix of sectors. He has an instinctive talent for creating and developing strong brands, and particular expertise in integrated digital marketing.
Iain’s been involved with the adventure motorcycle travel sector in a variety of capacities since 2005.
He co-organised the Horizons Unlimited UK Travellers’ Meeting for a number of years and devised the ‘HUBB UK’ event format in 2013.
In 2011, Iain co-founded The Ted Simon Foundation and serves as its Executive Director.
From new market entries and product launches, to improving social media engagement and increasing ecommerce sales, or simply being an extra pair of hands at an event, our rates are affordable and we’re here to help.
Getting an objective website performance review is a great place to start.
If you’d like to discuss how our services might benefit
your brand, please get in touch using the form below